▪️ Introduction

PinDis is a marketplace between manufacturers and retailers. With over 6,000 retailers onboard, it offers them easy access to products from 20+ companies, streamlining the ordering process for all parties involved.

The traditional method for retailers to order products is through representatives who visit them on a predefined schedule to place orders. Each visitor is responsible for certain brands.

Due to the possibility of placing orders for several brands, it's crucial that users be aware of the diverse selection of brands offered by PinDis.

▪️Problem

After analyzing the data, we realized that users primarily place orders from brands visible on the home page, and visits to the brand's pages are notably low.

▪️Research

Data Analysis

• We observed the user funnel from the home page to the brand page over a one-month period and identified that only 22% of users who land on the home page will navigate to the brand page.

Google Analytics screenshot

• Additionally, upon examining this month's orders, we discovered that over 80% of the orders were made solely from the brands featured on the home page.

▪️Goal

Increasing the number of users who navigate from the home page to the brands' page and boosting sales of brands not featured on the home page.

▪️Define

• The homepage prominently features the brands section, which occupies a significant portion of the page, but only displays six brands at a time.
• Each brand card has a lot of empty space. Additionally, the "number of products" placed under the image of each brand is insignificant data for PinDis users.
• The "View All Brands" button doesn't have attractive text and doesn't attract users to click on it. Also, it may not be seen at first glance.

Old Design